Tennessee bottlers Barney and Ally Hartman developed Mountain Dew as a mixer in the 1940s. Its competition includes the Coca-Cola Company's Mello Yello and Surge, and Keurig Dr Pepper's Sun Drop Mountain Dew accounted for 80% of citrus soft drinks sold within the U.S. As of 2017, Mountain Dew represented a 6.6% share of the carbonated soft drinks market in the U.S. The product was renamed in 2014 to simply 'Mountain Dew'. under the name "Mountain Dew Energy" since 2010 and in Ireland since the spring of 2011. A similarly named but different-tasting product, with a recipe more similar to the original American product has been sold in the U.K. Production was extended to the United Kingdom in 1996, but was phased out in 1998. Expansions of the product line have continued to this day, including specialty offerings, limited time productions, region-specific and retailer-specific flavors of Mountain Dew.
Mountain dew game fuel target code#
In 2001, a cherry-flavored variant called Code Red debuted. Diet Mountain Dew was introduced in 1988, followed by Mountain Dew Red, which was introduced and discontinued in 1988. īetween the 1940s and 1980s there was only one variety of Mountain Dew, which was citrus-flavored and caffeinated in most markets.
In August 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, and the distribution expanded across the United States and Canada. "Bill" Jones of the Tip Corporation further refined the formula, launching that version of Mountain Dew in 1961.
The rights to this formula were obtained by the Tip Corporation of Marion, Virginia. A revised formula was created by Bill Bridgforth in 1958. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman.
It had another rebranded design to coincide with the release of the first-person shooter video game Call of Duty: Modern Warfare 3.ĭuring this release, the two Dew flavors feature generated codes under the bottle cap that earn players double experience points (2XP), where consumers had to went on the Dew XP website to enter them. The flavors were officially revealed on the Mountain Dew Facebook page on August 24th, 2011, and Game Fuel (Citrus Cherry) returned for a limited time in October that year, alongside a new companion flavor, Game Fuel (Tropical). A release date of Fall 2011 was also mentioned, along with the fact that the green soda was the same aforementioned drink sampled by Dew Labs members. In early August 2011, an eBay auction for two upcoming Game Fuel flavors appeared, with pictures showing the original Game Fuel flavor alongside a new, green soda. It was well-received by most members, some of whom who compared its flavor to that of Baja Blast and Code Red, and its color to that of Distortion. An Mountain Dew e-mail sent explaining that they should test the flavor and use websites such as YouTube, Facebook, and Twitter to give their feedback.
In May 2011, five hundred Dew Labs members were sent a test can of a new "mystery flavor," numbered #614. Its tagline was " DEW with a charge of Tropical Flavor with other natural flavors." History Main article: Game Fuel Promotion Game Fuel (Tropical) was a Tropical flavor of Mountain Dew and had a green look.
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